Problem statement

The initial branding done fir Kwik Payments was focused more on startups. The look and feel did not speak to larger, more corporate companies. Kwik was moving into their new era with a new clientele and needed a brand that showcased that.

Proposed solution

To create a brand concept that combined speed of light with luxury payments, drawing inspiration from the exclusive black card, light glare, reflections, and motion. Dark, premium surfaces were paired with sharp light accents to communicate fast, high-value transactions.

My role

I was responsible for concept development and visual branding, presented as a proposal rather than a final implementation.

Process & execution

Competitor was done to see what other companies in this spaces is doing. I also did visual research into luxury brands and how they represent themselves. I took this research to build a mood board for the new brand. Figma was used to create the the logo and brand guidelines. I used Adobe Photoshop for creating the brand mockups used within the guidelines.

Outcome

The proposal demonstrates strategic brand thinking and visual exploration, showcasing how payments can feel fast, premium, and aspirational.